1. Professionally staged homes stand out from the crowd.
A
professional stager will examine the property with an objective eye and
make recommendations to give the home that "wow" factor necessary to
entice potential buyers. Did you know that only 10% of people can look
past the clutter and unsightly decor in a home and see the potential of a
property? First impressions mean everything in the real estate market,
having a home professionally staged will ensure that those critical
first 10 seconds of a showing are a deal maker, not a deal breaker.
2. Real Estate agents often make suggestions for improvements needed, but they aren't as detailed as a professional home stager.
Many
realtors feel they provide adequate suggestions on repairs and changes
needed to get a property sold, but usually these suggestions don't cover
all the elements a home stager would. As a real estate agent you know
most homes are purchased based on emotions, professional stagers will
advise making all the obvious repairs and improvements needed, but they
also help provide the emotional connection points throughout the home
that make potential buyers fall in love. Most real estate agents don't
have the design expertise to help their clients carry out a masterful
home staging, and most homeowners don't have the knowledge, objectivity,
or time to carry out the changes suggested.
3. Just because you recommend home staging for a listing does not mean you have to pay for it.
Although
some real estate agents are opting to provide home staging for their
clients as part of their fees and services, it is not the norm for
agents to pay for staging. Recommending a professional home stager is
just like recommending a home inspector. Your clients don't expect you
to pay for the home inspection services, so why should they expect you
to pay for home staging services? In the end, staging doesn't cost the
homeowner a dime either, a 2007 Home Gain Survey of over 200 realtors
reported that sellers who spent typically $500 on staging services for
their home recovered over 343% of the cost in the sale of their home.
4. Home staging has been proven to help properties sell faster and for more money.
This
is a clear win-win situation because turning the property quickly means
less hassle for you and your client. Also, a higher sales price brings
you more commission and benefits your clients' pocket book as well.
Professionally staged homes sell over 50% faster than non-staged homes
and on average for 6-10% more.
5. Your listings will show better if they are professionally staged and this will reflect well on your professionalism.
If
you become known for always having properties that show well, other
agents are more likely to show your homes, and homeowners will seek to
have you as their listing agent. You will gain a reputation for turning
homes fast when people notice your name on the lawn signs of all the
"sold" homes in their neighborhood.
6. Stagers are experts in tackling sensitive topics in a diplomatic manner.
Stagers
can relieve your anxiety of offending your clients by taking over the
responsibility of discussing sensitive subjects like odor and
unattractive decor. Home stagers will explain to your clients that they
aren't there to put down their design choices or cleanliness; they just
want to help their home appeal to the greatest number of potential
buyers. While the décor may suit their tastes, properties need to be
neutralized before they are put on the market to attract as many buyers
as possible. Professional home stagers will explain that the way you
live in a home is very different from the way you present a house for
sale.
7. Home Stagers free up your time to focus on what you do best.
Professional
home stagers will take over the daunting task of preparing your
listings for the market. This way you don't have to waste your time and
efforts on something outside of your realm of expertise. Stagers will
take your weak listings and turn them into "model homes" so that you can
focus your efforts on your real estate skills. Having a property staged
can help make the entire selling process easier because homes that are
organized and free of clutter are seen as being well taken care of. This
makes all aspects of selling a home go more smoothly from showing to
inspection.
8. Having a home professionally staged provides you with eye-catching photography for your MLS and marketing materials.
According
to the NAR Profile of Home buyers and Sellers 2008, "87% of all home
buyers and 94% of buyers aged 25-44 used the internet to search for
homes", this is why you need to have the strongest marketing photos
possible. Many home buyers are eliminating properties from their viewing
list based solely on the photos they see online. Having a home
professionally staged will arm you with valuable marketing photos that
will draw in the buyers.
9. Professional Stagers can prepare a home for sale more quickly than an agent or homeowner.
Some
real estate agents and homeowners do have an eye for design, but home
staging is not their profession. Professional home stagers prepare homes
for sale day in and day out. They know the right contacts and have the
knowledge and skills needed to achieve the most bang for your buck in
the least amount of time.
10. Home staging is becoming the standard in the real estate market.
Home
staging is growing more and more prevalent, especially in today's
saturated real estate market. By not informing your clients about the
benefits of home staging you are putting them at an immediate
disadvantage. Leaving a property in "as is" condition will only help
sell the competition, especially when the competition is already using
home staging as a marketing tool. With the tough real estate market
sellers are facing today, it's critical that you help your client put
their best foot forward by recommending staging. Be sure to inform your
sellers about the benefits of home staging, your clients will appreciate
your suggestion to utilize one of the most innovative and successful
marketing techniques in real estate today!
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